PIGEON FORGE, Tennessee—(Oct. 27, 2026) — Sevier County residents have an opportunity to help their neighbors while also enjoying the festive environment of the nation’s #1 theme park Christmas event. Dollywood hosts Sevier County Days each operating day Nov. 6-15, allowing anyone who lives or works in the county to visit the park’s Smoky Mountain Christmas presented by Humana for a $5 donation to benefit Sevier County non-profits.
“One of the things that makes the Smokies so special is the community we call home,” said Carol Agee, Dollywood Community Affairs and Philanthropy Manager. “The people of Sevier County and the surrounding region are at the heart of what makes the Smokies such a welcoming place, and their hospitality helps create the memorable experiences our guests enjoy. We believe supporting the people who make this community so special is an important responsibility, and our partnerships with local nonprofit organizations allow us to make a meaningful difference.
“As the holidays approach, many nonprofit organizations experience an increased need for resources and support. Sevier County Days provides an opportunity for us to work alongside these organizations to help meet those needs during an especially important time of the year. We encourage families who may need assistance to connect with local nonprofit organizations and the valuable services they provide, while also encouraging everyone who is able to support them as well.”
To take part in Sevier County Days, Sevier County residents must present a state- or federally issued photo identification with a valid Sevier County zip code at any designated Dollywood ticket booth. Those who work in Sevier County but are not residents must present proof of employment as well as a state- or federally issued photo identification matching the paycheck stub. Full details and eligible zip codes also are available by visiting Dollywood.com/SevierCountyDays.
Since the beginning of Sevier County Days in 2008, Dollywood Parks & Resorts has provided nearly $2 million dollars to numerous Sevier County non-profits, including Sevier County Food Ministries, Safe Harbor Child Advocacy Center, Safe Space, Mountain Hope Good Shepherd Clinic, Smoky Mountain Area Rescue Ministries and many others. In addition to monetary support, The Dollywood Company encourages passionate volunteers to reach out to their local non-profits to provide support where needed.
As a bonus for making the donation, the Sevier County Days ticket receives full upgrade value toward the purchase of a 2027 season pass. Season passes purchased during Smoky Mountain Christmas can be used for this year’s festival and the entire 2027 season.
For more information about Dollywood’s 2027 season or season passes, please visit Dollywood.com or download the Dollywood app.
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About Dollywood Parks & Resorts: A highly awarded and widely recognized leader in the amusement industry, Dollywood Parks & Resorts consists of the 165-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; and two award-winning resort properties: Dollywood’s DreamMore Resort and Spa, and Dollywood’s HeartSong Lodge & Resort. As unique as its namesake and owner Dolly Parton, Dollywood opened in Pigeon Forge, Tennessee, on May 3, 1986, and earned the theme park industry’s highest accolade, the Applause Award, in 2010. Dollywood has earned 67 Golden Ticket Awards and 28 Brass Ring Awards for live entertainment. In 2022, 2024 and 2025, Dollywood was named by Tripadvisor as the #1 theme park in the country based on actual guest reviews. The park is located near Great Smoky Mountains National Park and has been recognized as a top U.S. theme park by USA Today on multiple occasions. Dollywood is open mid-March through early January and offers rides, attractions, shows and crafters inspired by and authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and Tripadvisor as one of the country’s most beautiful water parks, operates from mid-May to mid-September. Dollywood’s DreamMore Resort and Spa as well as Dollywood’s HeartSong Lodge & Resort provide guests with spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. For more information, visit dollywood.com. Operating days and hours vary.
Dollywood Media Contacts:
Pete Owens, Vice President of Marketing and Public Relations, (865) 428-9486, (865) 755-7972 or [email protected]
Wes Ramey, Public Relations Director, (865) 428-9484, (865) 640-3805 or [email protected]
Ellen Liston, Public Relations Manager, (865) 428-9629, (865) 919-7001 or [email protected]
Jennifer Webb, Sr. Publicist, (865) 428-9602, (865) 323-7584 or [email protected]
Sophia Nieves, Publicist, (865) 428-9456, (256) 631-5413 or [email protected]
For B-roll, photography and more information, visit the Dollywood Media Room at http://www.dollywood.com/Media/Media-Room