Dollywood Press Releases

Dollywood Searches for Next Panel of Dollywood Insiders

Applications Available As Park Looks For 15 Brand Experts 

PIGEON FORGE, Tenn. (Monday, July 8, 2019) — It’s time again for Dollywood to find its next panel of park insiders who share experiences and tips through online content. For the past three seasons, park guests have found helpful information on Dollywood blogs and social channels thanks to this group of seasoned Dollywood veterans. Now applications for the fourth panel of Dollywood Insiders are available at

From best-value suggestions to traffic tips, and where to eat recommendations to what not-to-miss, Dollywood Insiders provide expert guest perspective to aid others in trip planning. Content is shared via blog, pictures and video.

“As we have grown our Dollywood Insider program, we have added value to our guests’ experience—elevating regular guests to experts who trade best-practice secrets when it comes to spending a day at our park,” said Pete Owens, Vice President of Marketing and Public Relations. “These people who serve on our panel are relatable. They don’t get a pay check to say what they’re saying and that resonates with other guests. We give Insiders a platform; other guests benefit from the tips they share.”

Past Insiders include moms, dads, grandmas, single parents, professionals, bloggers, theme park enthusiasts and other influencers. Dollywood intentionally selects panelists from diverse walks of life to best represent Dollywood park visitors. These Insiders hail from communities across the Southeast—from Knoxville, Nashville, Birmingham, Atlanta, Charlotte and beyond.

Dollywood Insiders are tasked with pitching and executing creative blogs and videos that help others learn about Dollywood, Dollywood’s Splash Country, Dollywood’s DreamMore Resort and Spa and Dollywood’s Smoky Mountain Cabins. The Insiders serve on the panel for a one-year term and re-apply, if interested. Perks of the role include behind-the-scenes access, tickets and invitations to media events.

Applications must be submitted by Monday, July 22. After interviews, panelists will be selected and notified by July 29.



About The Dollywood Company:   A highly-awarded and widely-recognized leader in the amusement industry, The Dollywood Company consists of the 150-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; Dollywood’s DreamMore Resort and Spa; and Dollywood’s Smoky Mountain Cabins. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; winner of more than 35 Golden Ticket Awards; and recipient of 26 Brass Ring Awards for Live Entertainment (more than any other theme park in the world). The park is located near Great Smoky Mountains National Park, and has been named a top three US theme park by USA Today on multiple occasions. Dollywood is open nine months a year (mid-March through early January) and offers rides and attractions, shows, and crafters authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and TripAdvisor as one of the country’s most beautiful water parks and named 2009’s Must-See Waterpark by the International Association of Amusement Parks & Attractions, operates from mid-May to Labor Day. Dollywood’s DreamMore Resort and Spa, which received the 2017 Certificate of Excellence from TripAdvisor, provides guests spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. Dollywood’s Smoky Mountain Cabins offers luxurious cabin accommodations overlooking Dollywood. For more information, call 1-800-Dollywood or visit Operating days and hours vary.

Dollywood Media Contacts:

Pete Owens: Vice President of Marketing and Public Relations, (865) 428-9486, (865) 755-7972 or [email protected]

Wes Ramey: Senior Public Relations Manager, (865) 428-9484, (865) 640-3805 or [email protected]

Ellen Liston: Senior Publicist, (865) 428-9629, (865) 919-7001 or [email protected]

Amber Davis: New Media and Digital Publicist, (865) 428-9601, (865) 591-1002 or [email protected]

Jennifer Webb: Publicist, (865) 428-9660, (865) 323-7584 or [email protected]

For B-roll, photography and more information, visit the Dollywood Media Room at