PIGEON FORGE, Tennessee– (March 25, 2026) – Dollywood Parks & Resorts guests looking to bring a piece of Tripadvisor’s #1 U.S. theme park home now have a fun new way to do it! The MONOPOLY: Dollywood Edition, under license from Hasbro, a leading games, IP and toy company, is now available for purchase at several retail locations across the properties.
MONOPOLY is the world’s favorite family game brand and is enjoyed by more than one billion players in 114 countries across the globe. The Dollywood-themed edition features much-beloved iconography from Dollywood theme park and Dollywood’s Splash Country, as well as Dollywood’s DreamMore Resort and Spa, and Dollywood’s HeartSong Lodge & Resort. Both Dollywood Express locomotives, Cinderella and Klondike Katie, are featured prominently on the packaging and game board.
“MONOPOLY is a classic game that has certainly been the center of countless family memories for generations,” said Brandon Smith, Vice President of Merchandise and Games at Dollywood Parks & Resorts. “When we were approached with this opportunity, we knew our guests would love taking this little piece of Dollywood home with them.
“With our reputation at Dollywood as being a place where family memories are created and celebrated every day, it only made sense to team up for this fun collaboration. We just want to remind guests to wash the sugar from the cinnamon bread off their hands before they play,” he added with a laugh.
The brightly colored game board features many Dollywood Parks & Resorts attractions and venues, making every game almost as fun as a trip to the world-renowned Pigeon Forge, Tennessee, vacation destination. In the game, guests can purchase attractions like Blazing Fury, Lightning Rod or NightFlight Expedition, while also enjoying festival theming on each row of properties.
Even the Chance and Community Chest spaces get in on the Dollywood fun, with cards reading, “You found Big Bear. Collect 50.” and “Receive 25 in Chicken Blessings from Miss Lillian.” But players should beware, as other cards read, “You got caught speeding on Rockin’ Roadway. Pay 15 speeding toll.” and “You got caught skipping the line. Go back three spaces.” The “MONOPOLY Money” also features the famous Dollywood butterfly logo.”
The MONOPOLY collaboration is another highlight of recent activations Dollywood Parks & Resorts has celebrated in recent years. Last season, Coca-Cola released a flavor specifically for the park’s 40thanniversary, while the park’s attractions have been featured on packaging of both Mayfield ice cream and Little Debbie snack cakes. Guests can find an extensive line of Loungefly Dollywood bags in the park, and two Dollywood-themed Allegiant flights take place from Sanford Orlando International Airport this November.
Dollywood’s 2026 season is shaping up to be the biggest in its 41 seasons. From the opening of NightFlight Expedition to new themed events and experiences, there is something for every member of the family. For more information about the fun, please visit Dollywood.com or download the Dollywood app.
–Dollywood2026-
About Dollywood Parks & Resorts: A highly awarded and widely recognized leader in the amusement industry, Dollywood Parks & Resorts consists of the 165-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; and two award-winning resort properties: Dollywood’s DreamMore Resort and Spa, and Dollywood’s HeartSong Lodge & Resort. As unique as its namesake and owner Dolly Parton, Dollywood opened in Pigeon Forge, Tennessee, on May 3, 1986, and earned the theme park industry’s highest accolade, the Applause Award, in 2010. Dollywood has earned 67 Golden Ticket Awards and 28 Brass Ring Awards for live entertainment. In 2022, 2024 and 2025, Dollywood was named by Tripadvisor as the #1 theme park in the country based on actual guest reviews. The park is located near Great Smoky Mountains National Park and has been recognized as a top U.S. theme park by USA Today on multiple occasions. Dollywood is open mid-March through early January and offers rides, attractions, shows and crafters inspired by and authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and Tripadvisor as one of the country’s most beautiful water parks, operates from mid-May to mid-September. Dollywood’s DreamMore Resort and Spa as well as Dollywood’s HeartSong Lodge & Resort provide guests with spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. For more information, visit dollywood.com. Operating days and hours vary.
Media Contacts:
Pete Owens: Vice President of Marketing and Public Relations, (865) 428-9486, (865) 755-7972 or [email protected]
Wes Ramey: Public Relations Director, (865) 428-9484, (865) 640-3805 or [email protected]
Ellen Liston: Public Relations Manager, (865) 428-9629, (865) 919-7001 or [email protected]
Jennifer Webb: Sr. Publicist, (865) 428-9602, (865) 323-7584 or [email protected]
For B-roll, photography and more information, visit the Dollywood Media Room at http://www.dollywood.com/Media/Media-Room