Business News

New Smoky Mountain Adventure Opening This Spring To Showcase National Park in Unique Way

PIGEON FORGE, Tenn. (March 7, 2019) — A new adventure experience, unlike anything currently available, opens next month in the Great Smoky Mountains.

PINK® Adventure Tours is a premier off-road adventure company founded more than 60 years ago. What started as America’s first Jeep® tour now offers signature excursions in Sedona, the Grand Canyon, Las Vegas and soon the Smoky Mountains.

“We are excited to join the community surrounding the Great Smoky Mountains National Park and offer visitors a one-of-a-kind opportunity,” Senior Vice President Billy Johnson shared. “The Smokies are already surrounded by fabulous lodging, dining, and endless fun. The mountains themselves have the incredible views and history. We provide more than sightseeing. It’s an exciting and informative experience of a picture-perfect national treasure in specially-outfitted PINK® Jeeps®.”

The well-established company is setting up its Pigeon Forge-based operation to offer visitors from near and far a unique perspective of the mountains. More exciting details about the guided and narrated tours will be announced soon, but the Smoky Mountain team will help offer unforgettable excursions and up-close encounters with the beauty and splendor of the mountains.

“Imagine spending your vacation riding with the open-air feeling of a convertible, surrounded by one of the most visited, picturesque places in the country next to your closest friends and family,” Johnson explained. “Our PINK® Jeep® Wranglers with canopy tops and expertly trained guides ensure that every ride is memorable beyond words.”

PINK® Jeep® Wranglers are customized from top to bottom to ensure tours are always safe, comfortable and exciting. Plus, they offer extra passenger room, a superior on-road ride and amazing off-road capabilities.

Of course, everyone asks, “Why PINK?” The company’s founder and his wife picked the color pink for their Jeeps, after seeing a striking Hawaiian beach hotel in the late 1950s. The iconic pink color has become synonymous with the best guided tours in its locations. More than 5 million guests have shared their vacations with PINK® Adventure Tours in just the last 20 years.

For more information about booking tours this spring, summer, and fall, please visit or call (844) 710-PINK (7465).

Herschend Enterprises purchased PINK® Adventure Tours last year, marking its entry into the adventure travel industry. Herschend Enterprises owns a portfolio of companies that are committed to providing wholesome, immersive entertainment which allows families to connect in meaningful ways.

Media Contact: Kay Watson | [email protected] | mobile: 865.384.3500