PIGEON FORGE, Tennessee (February 2018) – A dog counting down the days until his family returns from a memory-filled Pigeon Forge vacation recently won the popular destination its seventh Emmy Award.
“Home Alone” is the title of the thirty-second TV commercial that took top honors in the Commercial Spot category. After staring longingly at a calendar posted on the fridge, the family dog moves to the sofa where he passes the time watching videos of the family’s previous Pigeon Forge vacations. Clips showcase a younger mom, dad, son and daughter, each enjoying the variety of Pigeon Forge attractions through the years, from go-karts to a dinner show to a roller coaster. Finally, the front door opens to reveal mom, dad and two teenagers having returned home from yet another Pigeon Forge vacation. See the commercial here.
Among the memories captured in the family’s Pigeon Forge vacation videos are the Outdoor Gravity Park, Great Smoky Mountains National Park, The Island, and Alcatraz East Crime Museum.
Pigeon Forge and its agency, bohan in Nashville, received the Emmy Award at the annual celebration of the Nashville/Midsouth Chapter of the National Academy of Television Arts & Sciences on Jan. 20.
This is the seventh time bohan commercials for Pigeon Forge have won what have been labeled “television’s highest honor.” Earlier Emmy Awards came in 2007, 2008, 2009, 2014, 2015 and 2017.
“Our Home Alone spot tugs at your heartstrings, not only because the dog is anxious for his family’s homecoming but mostly because it puts our vacation memories front and center,” said Leon Downey, executive director of the Pigeon Forge Department of Tourism. “And memories are one of the most precious keepsakes folks take home from Pigeon Forge.”
“Having worked with bohan for 27 years, the agency understands that tourism is the lifeblood of Pigeon Forge,” Downey added. “Bohan continues to find fresh ways to showcase all that our family-friendly destination has to offer.”
Bohan, which has marketed Pigeon Forge since 1990, has won at least one Emmy Award in 13 of the last 14 years.
Photo of Emmy Award presentation available here:
Pictured left to right: Bohan’s Account Supervisor Tony Gerstner, Executive Director of the Pigeon Forge Dept. of Tourism Leon Downey, Pigeon Forge Dept. of Tourism’s Marketing Manager Sue Carr, and bohan’s Sr. Vice President/Managing Director Brian Gilpatrick.