PIGEON FORGE, Tennessee (February 2017) – A student’s jam-packed account of her family’s Pigeon Forge vacation recently won the family-friendly destination its sixth Emmy Award.
“Show & Tell” is the title of the TV commercial that took top honors in the Commercial Spot category. Prompted by a young lady’s cue, the curtain rises to reveal a “few things we did” during her family’s Pigeon Forge vacation. An appearance by entertainment legend Dolly Parton, who is sitting in the theater audience, brings the spot to a close. See the commercial here.
Among the attractions depicted on stage are Dollywood, the Titanic Museum Attraction, the Great Smoky Mountain Wheel, Outdoor Gravity Park, Dolly Parton’s Dixie Stampede Dinner Attraction, and acts from various Pigeon Forge theaters, all set against a backdrop of the Great Smoky Mountains.
Pigeon Forge and its agency, BOHAN Advertising in Nashville, received the Emmy Award at the annual celebration of the Nashville/Midsouth Chapter of the National Academy of Television Arts & Sciences.
This is the sixth time BOHAN commercials for Pigeon Forge have won what have been labeled “television’s highest honor.” Earlier Emmy Awards came in 2007, 2008, 2009, 2014 and 2015.
“Pigeon Forge is the location for so many memory-filled family vacations each year,” said Leon Downey, executive director of the Pigeon Forge Department of Tourism. “We sure hope that lots of students sing our praises when show and tell time rolls around each year at school.”
In addition to the Pigeon Forge commercial, BOHAN earned Emmy nominations for two other clients, U.S. Pest Protection and Saint Thomas Health in Nashville.
“BOHAN knows the importance of tourism to Pigeon Forge and consistently finds creative ways to communicate our destination to a broad market,” Downey added. “This sixth Emmy Award underscores what a successful collaboration we’ve enjoyed with BOHAN these past 26 years,” Downey said.
BOHAN, which has marketed Pigeon Forge since 1990, has won at least one Emmy Award in 12 of the last 13 years.