TV spot supported successful 2012 results, aired nationally
PIGEON FORGE, Tenn. (January 3, 2013) – A television commercial that BOHAN Advertising produced for Pigeon Forge has been nominated for an Emmy Award.
Pigeon Forge and BOHAN are not strangers to Emmy Award recognition. Pigeon Forge commercials won Emmys in 2007, 2008 and 2009, and BOHAN work has won Emmy Awards seven out of the last eight years.
The most recently nominated commercial supported the marketing campaign for the highly successful 2012 tourism year. It aired in 18 markets and was featured in a national special about Pigeon Forge produced for the Great American Country cable TV network.
“Television is a vital part of Pigeon Forge’s marketing efforts. We see daily how successful TV advertising is, and it’s very exciting that marketing experts consider what we produce worthy of Emmy consideration,” said Leon Downey, executive director of the Pigeon Forge Department of Tourism.
The Nashville/Midsouth Chapter of the National Academy of Television Arts & Sciences gives the awards. Winners will be announced Jan. 26 in Nashville.
Emmys for commercial work in the Midsouth region began in 2004, and BOHAN is the only Nashville advertising agency to have won one.
Geneva Brignolo, executive director of the Nashville/Midsouth Chapter, said judges examine content, creativity and execution to determine winners of “television’s highest honor.”
Tom Adkinson, APR