PIGEON FORGE, Tenn. (Tuesday, Dec. 13, 2016) — Nearly $500,000 of donations already have been committed before the Smoky Mountains Rise: A Benefit for the My People Fund telethon has even started. The telethon, which will be broadcast on GAC, AXS-TV, RFD and The Heartland Network tonight at 8 p.m. (EST), already has received pledges from Taylor Swift, Kenny Chesney and both the Academy of Country Music (ACM) and the Country Music Association (CMA).
The ACM donated $100,000 to the fund, with Taylor Swift matching the amount, while the CMA donated $125,000 accompanied by a matching donation by East Tennessean Kenny Chesney. Tennessee Governor Bill Haslam and First Lady Crissy Haslam will make a special appearance during the telethon, which has grown to include a star-studded lineup of performers and phone bank operators. All of the celebrities are donating their time to help the effort.
“The donations that are already coming in are so special to me,” Dolly Parton explained.
“It means there are a lot of people behind us and ready to help us. There is still so much need to support the people of the Smoky Mountains, but thanks to Taylor and Kenny and both the ACM and CMA for gettin’ us started with such huge donations.”
While the telethon is off to a good start, the need for funds is much greater. More than 1300 families have been displaced due to the wildfires which spread across Parton’s home area of Sevier County, Tennessee in late November. The entertainment icon established the Dollywood Foundation My People Fund to provide $1000 each month for six months to every family who lost their primary residence. Currently, the monthly pledge is in excess of $1.3 million each month.
Artists donating their performances to the effort include: Dolly Parton, Kenny Rogers, Hank Williams Jr., Chris Stapleton, Reba McEntire, Alison Krauss, Michael W. Smith, Chris Janson, Big & Rich, LOCASH, Chris Young, Montgomery Gentry, Jamey Johnson, Cyndi Lauper, Don McLean, Amy Grant, Alabama, Aaron Lewis and Rhonda Vincent.
Although Dolly will be hosting the overall telethon, friends HLN’s Robin Meade, GAC’s Suzanne Alexander and Nan Kelly, The Bobby Bones Show’s Bobby Bones, SiriusXM’s Storme Warren, Crook & Chase hosts Lorriane Crook and Charlie Chase, Nash Night LIVE’s Shaun Parr and Elaina D. Smith, and TuneIn Country Roads’ Kelly Sutton will share hosting duties throughout the three-hour broadcast.
Celebrities donating their time to answer phones include: Paula Deen and her sons Bobby and Jamie, Chrisley Knows Best cast members Todd, Julie and Savannah, Moonshiners’ cast members Mark and Digger, Nashville’s Charles Esten, cast members of Dolly Parton’s Christmas of Many Colors, country hit-makers Chris & Mogane Stapleton, Terri Clark, Mark Wills, Lee Greenwood, Larry Gatlin, TG Sheppard, John Conlee, Ronnie McDowell, Kristian Bush, Tim Rushlow, T. Graham Brown, Dolly’s nieces Rebecca Seaver and Danielle Parton, bluegrass hitmakers Lorraine Jordan and Darrin Vincent, comedian Henry Cho, KC of KC & The Sunshine Band, hot new country artists Brett Young, Cassadee Pope, RaeLynn, Danielle Bradbury, Lucas Hoge, Denny Strickland, songwriter Becky Hobbs, and members of the Tennessee Titans.
Several other celebrities are sharing special video messages during the telethon including: Katy Perry, Carrie Underwood, Larry King, Steve Harvey, Good Morning America’s Robin Roberts, Kiefer Sutherland, and Today Show’s Willie Geist.
Smoky Mountains Rise also will be simulcast across multiple radio chains, including iHeart Media’s digital and select on-air platforms, Cumulus Media’s NASH Nights LIVE, TuneIn’s Country Roads channel, RURAL Radio on SiriusXM plus cross-promotion on The Highway, Prime Country, Y2Kountry and The Garth Channel, CBS Radio, ABC Radio Networks, and several other platforms which are set to be announced shortly. All of the artists are donating their performances to help the effort. USAToday.com and USA Today National Networks will live stream the telethon on their affiliate newspaper websites, including all Tennessee newspaper sites Tennessean.com, Knoxnews.com, commercialappeal.com, jacksonsun.com, theleafchronicle.com, dnj.com, and others.
The My People Fund will provide $1000 each month to Sevier County families whose homes are uninhabitable or were completely destroyed in the recent Smoky Mountain wildfires. Any family who lost their primary residence (renters and homeowners) due to the wildfires in Sevier County will be eligible. A pre-application for those affected is available at dollywoodfoundation.org.
During the telethon, viewers will be asked to call 1-866-CARE MORE to donate to the My People Fund.
Anyone who would like to make a tax-deductible contribution to the My People Fund may visit dollywoodfoundation.org. For those wishing to send donations via mail, those contributions should be sent to: My People Fund, c/o Dollywood Foundation, 111 Dollywood Lane, Pigeon Forge, TN 37863.
Please help the Dollywood Foundation share the word about this effort by using the hashtags #MyPeopleFund and #someplacespecial.
Stations needing broadcast coordinates for the telethon should contact Jeremy Westby by email (email@example.com) or by phone ((615)-496-4954).
About Smoky Mountains Rise: Smoky Mountains Rise is a three-hour telethon broadcast on Tuesday, Dec. 13 to raise money for the Dollywood Foundation’s My People Fund to benefit those affected by the Sevier County, Tennessee wildfires. Smoky Mountains Rise is executive produced by Dolly Parton, Danny Nozell, Kirt Webster, Pete Owens and Scott Durand. Produced by Edie Hoback, Jeremy Westby, Shanna Strassberg, Nic Dugger and Shantel Klinger.
About The Dollywood Company: A highly-awarded and widely-recognized leader in the amusement industry, The Dollywood Company consists of the 150-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; Dollywood’s DreamMore Resort; and Dollywood’s Smoky Mountain Cabins. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; winner of nearly 30 Golden Ticket Awards; and recipient of 25 Brass Ring Awards for Live Entertainment (more than any other theme park in the world). In 2014, Dollywood was named a top three US theme park by USA Today and TripAdvisor recognized Dollywood as a top 20 worldwide theme park in 2015. Dollywood is open nine months a year (late March through early January) and offers rides and attractions, shows, and a dozen crafters authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel as one of the country’s most beautiful waterparks and named 2009’s Must-See Waterpark by the International Association of Amusement Parks & Attractions, operates from Memorial Day to Labor Day. The 300-room Dollywood’s DreamMore Resort provides guests spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. Dollywood’s Smoky Mountain Cabins offers luxurious cabin accommodations overlooking Dollywood. For more information, call 1-800-DOLLYWOOD or visit dollywood.com. Operating days and hours vary.
Pete Owens: Director of Communications, (865) 428-9486, (865) 755-7972 or firstname.lastname@example.org
Wes Ramey: Public Relations Manager, (865) 428-9484, (865) 640-3805 or email@example.com
Amber Davis: Publicist, (865) 428-9601, (865) 591-1002 or firstname.lastname@example.org
Ellen Liston, Publicist, (865) 428-9629, (865) 919-7001 or email@example.com