PIGEON FORGE, Tenn. (Monday, April 18, 2022) – For a third year, Dollywood’s Flower & Food Festival presented by Covenant Health (April 22 – June 5) blossoms against a Smoky Mountain backdrop to deliver brilliant floral hues to guests. During this year’s installment of the festival, guests can appreciate the vibrant beauty of more than a million blooms, explore the fresh flavors of spring with an immersive tasting pass and delight in unique entertainment offerings.
In 2021, the Flower & Food Festival was honored with the inaugural Brass Ring Award for “Best New Food and Beverage Festival or Special Event” by the International Association for Amusement Parks and Attractions (IAAPA). The festival features elaborate floral installations that emerge throughout the park to translate nature into living art, each coming together to create a breathtaking display of more than a million blooms in total. In fact, the Flower & Food Festival grows by 30% thanks to new displays, entertainment and interactive elements.
Mosaiculture icons include a peacock, a beekeeper tending to a hive and a mallard duck. These whimsical new additions join a lineup of beloved displays: the signature butterfly umbrella, woodland animal friends and the touching depiction of Dolly’s mother crafting the Coat of Many Colors. These sculptures are designed in partnership with Mosaicultures International, a Montreal-based company that specializes in the art of elaborate floral decorations.
“Spring has always been so wonderful to me, because the flowers start growing, the sun shines for a little longer, and the birds start singing a new song,” Dolly Parton said. “When I was little and the weather started warming up, all us kids would gather on the porch in the afternoon and enjoy lemonade that Mama brought out for us. That’s springtime to me – getting to make memories with my family and taking in the beautiful colors everywhere.”
“I hope that when families come to Dollywood during our festival, they get those same feelings of joy. This year, our guests can take a walk in my special butterfly garden and even see my Mama making my coat of many colors. I think the festival will continue to bloom even bigger and brighter right here in these beautiful mountains.”
While admiring the vivid colors blooming throughout the park, guests can explore a menu crafted with inspiration from fresh spring flavors and Smoky Mountain flair. Returning for this year is the tasting pass, which allows guests to partake in multiple food items at different festival locations.
The tasting pass, which can be purchased in the park or online, is $34.99 plus tax or $31.99 plus tax for gold and diamond passholders. With this pass, guests can sample five food offerings at any Flower & Food Festival culinary location. This year’s festival menu features a Cuban sandwich with mojo sauce, Reuben spring roll, chicken and andouille skillet, beef bulgogi nachos, seafood mac and cheese, berry and honey funnel cakes, and hand-decorated flower-themed cookies and cupcakes among many other tasty spring dishes.
A highlight of the festival this year is entertainment, including “Dolly’s Butterfly Garden” and the return of a former guest favorite to the park. Dolly’s Butterfly Garden is an immersive experience that allows guests to interact with nature elements in a new way. Created by Montreal, Canada’s Moment Factory, this exhibit will take place in Adventures in Imagination throughout the festival. Performers from Australia combine theatrical elements and acrobatics for a thrilling new show called “Bloom!” that takes place high above ground while performers are situated atop sway poles. Guests will not want to miss this elevated display.
Dollywood’s streets are filled with music during the Flower & Food Festival. The Hall Sisters, an energetic quartet of country pop performers, will set the stage in Craftsman’s Valley. A returning favorite show, “A Brighter Day,” features five daily performances at the Back Porch Theater. All shows are included with park admission. A full schedule of live performances is available at Dollywood.com.
Back to provide shade along Showstreet is the mesmerizing Umbrella Sky, which brings together hundreds of colorful umbrellas in a brilliant, suspended arrangement that makes for an “Instagram-worthy” background. Guests looking to capture picture-perfect memories at Dollywood can stop by several locations in the park for an amazing photo. These include the Hillside Carpet Display that brings a florally-crafted sunset to Rivertown Junction, the pathways of Adventures in Imagination that are decorated with creative chalk art portraits, and Dolly’s Butterfly Garden exhibit in Adventures in Imagination.
Festival elements carry over into Dollywood’s DreamMore Resort and Spa where guests find festive décor and stunning floral accents. Daily mocktails and cocktails will be served in The Lounge at Dollywood’s DreamMore Resort and Spa, each drawing inspiration from the essence of springtime. Families can enjoy live entertainment in the lobby atrium, festival-inspired cuisine at Song & Hearth: A Southern Eatery and festival-themed activities at Camp DW. Dollywood’s DreamMore Resort and Spa hosts a Winemaker’s Dinner for guests on Saturday, May 21 inside Song & Hearth: A Southern Eatery. This unique dining experience pairs festival-inspired culinary creations with exemplary wines. Reservations for the dinner can be made by calling (865) 868-1246.
Dollywood looks forward to a season bigger and better than ever before. This is the perfect year to purchase a season pass in order to create memories with family and friends at the park all year long. Once the Flower & Food Festival is over, the fun continues with Smoky Mountain Summer Celebration presented by Bush’s Beans (June 18-Aug. 7), which features an expanded drone and fireworks show every night. Experience the all-new Hoot Owl Hollow as part of this year’s Harvest Festival presented by Humana (Sept. 23-Oct. 29), then get in the holiday spirit with Smoky Mountain Christmas presented by Humana (Nov. 6-Jan. 1, 2023). The celebration continues all year long at Dollywood.
For more information about Dollywood or the Flower & Food Festival, please visit Dollywood.com or download the Dollywood mobile app.
About Dollywood Parks & Resorts: A highly-awarded and widely-recognized leader in the amusement industry, The Dollywood Company consists of the 160-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; Dollywood’s DreamMore Resort and Spa; and Dollywood’s Smoky Mountain Cabins. Currently under construction, Dollywood’s HeartSong Lodge & Resort is scheduled for completion in 2023. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; winner of 45 Golden Ticket Awards; and recipient of 28 Brass Ring Awards for Live Entertainment (more than any other theme park in the world). The park is located near Great Smoky Mountains National Park and has been named a top-three U.S. theme park by USA Today on multiple occasions and a top-10 world theme park by TripAdvisor. Dollywood is open mid-March through early January and offers rides and attractions, shows and crafters authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and TripAdvisor as one of the country’s most beautiful water parks, operates from mid-May to Labor Day. Dollywood’s DreamMore Resort and Spa, a favorite of USA Today voters and TripAdvisor reviewers, provides guests with spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. Dollywood’s Smoky Mountain Cabins offers luxurious cabin accommodations overlooking Dollywood. For more information, visit dollywood.com. Operating days and hours vary.
Pete Owens: Vice President of Marketing and Public Relations, (865) 428-9486, (865) 755-7972 or [email protected]
Wes Ramey: Public Relations Director, (865) 428-9484, (865) 640-3805 or [email protected]
Ellen Liston: Public Relations Manager, (865) 428-9629, (865) 919-7001 or [email protected]
Amber Davis: Digital Publicist, (865) 428-9601, (865) 591-1002 or [email protected]
Jennifer Webb: Publicist, (865) 428-9602, (865) 323-7584 or [email protected]
For B-roll, photography and more information, visit the Dollywood Media Room at http://www.dollywood.com/Media/Media-Room