Dollywood Press Releases

Dollywood Officials Announce Flower & Food Festival Ending Date, Unveil Unprecedented New Season Pass Offer

PIGEON FORGE, Tenn. (Wednesday, July 15, 2020)— Dollywood’s Flower & Food Festival presented by Covenant Health—originally scheduled for mid-spring—offers a brilliant kaleidoscope of vibrant colors that has awed park guests, according to the overwhelmingly-positive feedback the event has received since it opened on June 15.

Keeping the blooms bright and beautiful in the heat of an East Tennessee summer would be a challenge for most do-it-yourselfers, but Dollywood’s award-winning landscape team has worked diligently to keep more than 500,000 flowers in phenomenal condition. In fact, the team feels they are able to maintain the flowers’ visual integrity through the majority of the peak summer travel season. With this in mind, the inaugural event will run through Aug. 2, giving visitors a little more than two weeks to enjoy the fabulous festival.

“The Flower & Food Festival was originally planned to take place in the spring when the weather was much more favorable to the various types of plants used in our installations,” said Eugene Naughton, Vice President of Dollywood Parks Operations. “It is an exciting new event we couldn’t wait to showcase, but the pandemic changed our plans. We still wanted to provide this immersive experience for our guests, so we had to move the festival into the heat of summer. Our teams have really stepped up to the challenge and given visitors an amazing festival to enjoy.

“I can’t tell you how many folks I’ve seen taking selfies in front of these beautiful Mosaicultures displays and the colorful Umbrella Sky. The event has been well received, and we’re proud that we’ve been able to make it work during June and July. But there’s only a few weeks left, so if you haven’t seen it yet, now is the time to visit!”

Park officials also have announced a limited-time, online-only season pass promotion that provides an unprecedented value for visitors. From now- July 19, guests are able to purchase a two-park super pass online for the price of a Dollywood season pass ($139 plus tax), saving $50 per pass purchased. These passes provide guests admission into both Dollywood and Dollywood’s Splash Country through June 15, 2021.

Dollywood officials also recently made operational adjustments to the park’s current visit protocol by removing the reservation requirement for guests. The move is in response to favorable feedback from guests, and the confidence of the park’s management team in being able to continue providing a satisfying experience for guests.

There are still plenty of great memories to be made during Dollywood’s 35th anniversary season. Dollywood’s Harvest Festival presented by Humana (Sept. 25-Oct. 31) features Great Pumpkin LumiNights presented by Covenant Health and the Southern Gospel Jubilee. Dollywood’s season concludes with the 12-time winner for Best Theme Park Christmas Event, Dollywood’s Smoky Mountain Christmas presented by Humana, Nov. 14, 2020-Jan. 2, 2021.

For more information about Dollywood’s 2020 season, please visit or call 1-800-DOLLYWOOD.


About The Dollywood Company:   A highly-awarded and widely-recognized leader in the amusement industry, The Dollywood Company consists of the 160-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; Dollywood’s DreamMore Resort and Spa; and Dollywood’s Smoky Mountain Cabins. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; winner of more than 40 Golden Ticket Awards; and recipient of 27 Brass Ring Awards for Live Entertainment (more than any other theme park in the world). The park is located near Great Smoky Mountains National Park, and has been named a top-three US theme park by USA Today on multiple occasions. Dollywood is open mid-March through early January and offers rides and attractions, shows, and crafters authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and TripAdvisor as one of the country’s most beautiful water parks operates from mid-May to Labor Day. Dollywood’s DreamMore Resort and Spa provides guests spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. Dollywood’s Smoky Mountain Cabins offers luxurious cabin accommodations overlooking Dollywood. For more information, call 1-800-DOLLYWOOD or visit Operating days and hours vary.

Media Contacts:

Pete Owens: Vice President of Marketing and Public Relations, (865) 428-9486, (865) 755-7972 or [email protected]

Wes Ramey: Public Relations Director, (865) 428-9484, (865) 640-3805 or [email protected]

Ellen Liston: Public Relations Manager, (865) 428-9629, (865) 919-7001 or [email protected]

Amber Davis: Digital Publicist, (865) 428-9601, (865) 591-1002 or [email protected]

Jennifer Webb: Publicist, (865) 428-9602, (865) 323-7584 or [email protected]

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