PIGEON FORGE, Tenn. (Monday, May 4, 2026) – Dollywood Parks & Resorts is ready to hit the track, sponsoring diehard Dollywood fan Quinn Davis and her No. 85 ARCA Menards Series East machine for the remainder of the 2026 campaign. The first race with the Dollywood sponsorship took place Saturday at Nashville Fairgrounds Speedway.
Davis, originally from Tucson, Arizona, is no stranger to Dollywood. After moving to Tennessee in pursuit of her dreams of becoming a NASCAR driver, Davis and her family made frequent trips to the Pigeon Forge vacation destination to enjoy time together making memories.
“Dollywood has always been more than just a place to me,” explained the 17-year-old driver, “it’s a piece of my heart. Some of my most cherished memories were made there, surrounded by family and friends, laughing on the rides, getting lost in the shows and living in the moment. It means everything to me, and I carry that with me every time I compete. To represent something so personal, not just for myself but for Tennessee, is an honor I feel deeply every single day.”
Eugene Naughton, Dollywood Parks & Resorts President, pointed to Davis’ story as a great example of how he hopes park guests feel about their time spent at the award-winning park.
“Our goal at Dollywood Parks & Resorts is to provide our guests with unique experiences they’ll remember for a lifetime,” he shared. “Quinn is a great example of how these special moments at the park continue to inspire our guests to chase their dreams. We’re excited to join her as she competes in the ARCA East Division this season.
“We hope those Dollywood logos inspire her fellow competitors to visit the park every time she passes them,” he added with a laugh.
Dollywood’s well-known butterfly icon, as well as the logo for the park’s newest attraction NightFlight Expedition, are located on the rear TV panel of Davis’ Ford. This is not the first time The Dollywood Company has been featured on a NASCAR stock car. Dollywood Parks & Resorts was displayed prominently on current Cup Series point leader Tyler Reddick’s Xfinity Series car during the 2019 spring event at Bristol Motor Speedway. Reddick finished second in the event.
Davis’ #85 Ford is owned by City Garage Motorsports, a family-owned team founded in 2024 and based out of Lakeland, Florida. The team features an all-female driver lineup in 2026.
The remainder of the ARCA Menards Series East season includes the following races:
Saturday, May 16- Toledo Speedway, Toledo, Ohio
Friday, July 24- Lucas Oil Raceway Park (IRP), Brownsburg, Indiana
Saturday, Aug. 1- Flat Rock Speedway, Flat Rock, Michigan
Friday, Aug. 7- Iowa Speedway, Newton, Iowa
Thursday, Sept. 17- Bristol Motor Speedway, Bristol, Tennessee
For more information, please visit dollywood.com or download the Dollywood app. For more information about City Garage Motorsports, visit citygaragemotorsports.com.
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About Dollywood Parks & Resorts: A highly awarded and widely recognized leader in the amusement industry, Dollywood Parks & Resorts consists of the 165-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; and two award-winning resort properties: Dollywood’s DreamMore Resort and Spa, and Dollywood’s HeartSong Lodge & Resort. As unique as its namesake and owner Dolly Parton, Dollywood opened in Pigeon Forge, Tennessee, on May 3, 1986, and earned the theme park industry’s highest accolade, the Applause Award, in 2010. Dollywood has earned 67 Golden Ticket Awards and 28 Brass Ring Awards for live entertainment. In 2022, 2024 and 2025, Dollywood was named by Tripadvisor as the #1 theme park in the country based on actual guest reviews. The park is located near Great Smoky Mountains National Park and has been recognized as a top U.S. theme park by USA Today on multiple occasions. Dollywood is open mid-March through early January and offers rides, attractions, shows and crafters inspired by and authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and Tripadvisor as one of the country’s most beautiful water parks, operates from mid-May to mid-September. Dollywood’s DreamMore Resort and Spa as well as Dollywood’s HeartSong Lodge & Resort provide guests with spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. For more information, visit dollywood.com. Operating days and hours vary.
Media Contacts:
Pete Owens: Vice President of Marketing and Public Relations, (865) 428-9486, (865) 755-7972 or [email protected]
Wes Ramey: Public Relations Director, (865) 428-9484, (865) 640-3805 or [email protected]
Ellen Liston: Public Relations Manager, (865) 428-9629, (865) 919-7001 or [email protected]
Jennifer Webb: Sr. Publicist, (865) 428-9602, (865) 323-7584 or [email protected]
Sophia Nieves: Publicist, (865) 428-9456, (256) 631-5413 or [email protected]
For B-roll, photography and more information, visit the Dollywood Media Room at http://www.dollywood.com/Media/Media-Room