Dollywood Press Releases

Dollywood Unveils Black Friday and Cyber Monday Deals

Free Pre-K Imagination Pass also returns for 2021

PIGEON FORGE, Tenn. (Thursday, November 19, 2020) — Because traditional fuzzy slippers, tacky ties and boring blenders may not be on many Christmas lists this season, Dollywood’s Black Friday and Cyber Monday specials provide gift giving excitement that includes memory-making moments families can enjoy throughout 2021. Additionally, the free Pre-K Imagination Season Pass returns after its well-received debut in 2020. 

While traditional items are certainly popular holiday gifts, more gift givers are turning to experiences as a unique and meaningful way to show their loved ones they care. Not only do these experiential gifts offer an alternative to the traditional Christmas present, they often include the opportunity to create special memories that will last long after the batteries have died, the toys have been put on the shelf and the Christmas cookies are all gone. 

Dollywood season passes have always been a favorite gift, but these special offers—all of which can be found at—make them an even better value this year. For anyone who purchases a 2021 two-park Super Pass on Black Friday, the pass will be upgraded to include the basic Dollywood’s Splash Country Dining Plan—a savings of $40 per pass. The dining plan allows the passholder to receive a free meal and snack every time they visit Dollywood’s Splash Country. The offer is available only for new online pass purchases made Friday, Nov. 27. 

On Cyber Monday, a refill mug—which includes $.99 refills on fountain drinks all season—comes with the purchase of every 2021 Dollywood season pass. Those who purchase a 2021 two-park Super Pass on Nov. 30 receive an upgraded refill mug which provides free refills through the end of the 2021 season. The offer is available only for new online pass purchases made Monday, Nov. 30. Season passes purchased through either offer may be used immediately for this season’s Smoky Mountain Christmas festival. The passes also receive the other available benefits that come with all Dollywood season passes. 

One of the most popular passes from last season—the free Pre-K Imagination Season Pass—is back for 2021, allowing children born in 2016 or 2017 to visit Dollywood and Dollywood’s Splash Country through the end of the 2021 season for free. Inspired by Dolly Parton’s Imagination Library, this pass allows imaginations to roam as kids explore the fun and wonder of Dollywood. More details can be found at The deadline for registration is Feb. 7, 2021. 

Guests looking to experience the awe-inspiring atmosphere of Dollywood’s DreamMore Resort and Spa also have a Black Friday weekend special that provides rates as low as $109 per night. Those booking between Nov. 27 and 11:59 p.m. Eastern time on Nov. 30 can find the special rates on most stays Dec. 1, 2020 – March 11, 2021 (blackout dates apply). As always, guests at DreamMore Resort may take advantage of free parking, free wi-fi, and free transportation to Dollywood theme park on operating days.  

Dollywood’s Smoky Mountain Cabins provide spectacular views and luxurious accommodations, and this additional Black Friday weekend offer allows families to spend time together in style. Guests who reserve their stay between Nov. 27 and 11:59 p.m. Eastern time on Nov. 30 can book five nights and only pay for four nights for any visit Jan. 3 – March 11, 2021 (blackout dates apply).  

With Christmas approaching and the calendar set to turn from 2020, Dollywood’s Smoky Mountain Christmas (now – Jan. 3, 2021) is poised to wrap guests in the warm light of timeless family traditions, new memories and joyous time spent together. Thanks in part to the glow of more than five million gleaming Christmas lights and a dazzling new holiday fireworks show, guests can bask in the memories of days gone by while embracing the hope of tomorrow. No matter what activities are on the Christmas list this year, Dollywood’s Smoky Mountain Christmas is sure to shine a familiar light on holiday traditions that families will share and cherish for years to come.  

For more information and a park operating calendar, please visit or download the Dollywood app. 


About The Dollywood Company:   A highly-awarded and widely-recognized leader in the amusement industry, The Dollywood Company consists of the 160-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; Dollywood’s DreamMore Resort and Spa; and Dollywood’s Smoky Mountain Cabins. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; winner of more than 40 Golden Ticket Awards; and recipient of 27 Brass Ring Awards for Live Entertainment (more than any other theme park in the world). The park is located near Great Smoky Mountains National Park, and has been named a top-three US theme park by USA Today on multiple occasions. Dollywood is open mid-March through early January and offers rides and attractions, shows, and crafters authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and TripAdvisor as one of the country’s most beautiful water parks operates from mid-May to Labor Day. Dollywood’s DreamMore Resort and Spa provides guests spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. Dollywood’s Smoky Mountain Cabins offers luxurious cabin accommodations overlooking Dollywood. For more information, visit Operating days and hours vary.  

Media Contacts:                   

Pete Owens: Vice President of Marketing and Public Relations, (865) 428-9486, (865) 755-7972 or [email protected]   

Wes Ramey: Public Relations Director, (865) 428-9484, (865) 640-3805 or [email protected]

Ellen Liston: Public Relations Manager, (865) 428-9629, (865) 919-7001 or [email protected]

Amber Davis: Digital Publicist, (865) 428-9601, (865) 591-1002 or [email protected]

Jennifer Webb: Publicist, (865) 428-9602, (865) 323-7584 or [email protected]

For B-roll, photography and more information, visit the Dollywood Media Room at