JOHNSON CITY, Tennessee—Nov. 11, 2026 — FACE Amusement Group, a leading operator of family entertainment centers and attractions across the United States, is spotlighting its partnership with Betson Enterprises, one of the world’s leading distributors of arcade and amusement equipment, to deliver the high-energy gaming experience at Guy Fieri’s Downtown Flavortown.
The partnership combines FACE Amusement Group’s expertise in creating immersive family entertainment destinations with Betson’s extensive portfolio of arcade games, equipment and industry expertise.
Betson works closely with FACE Amusement Group to provide arcade games and equipment for Downtown Flavortown, including its flagship Pigeon Forge, Tennessee, destination and its newest location in Myrtle Beach, South Carolina.
“Betson has been a great partner because they understand that the arcade is much more than a collection of games. It is an important part of the overall guest experience,” said Bucky Mabe, CEO of FACE Amusement Group. “They understand our business, our guests and what we are trying to create at Downtown Flavortown. That kind of partnership is incredibly valuable as we continue to grow the brand.”
Downtown Flavortown combines Guy Fieri’s signature food and entertainment with bowling, arcade gaming and other interactive experiences, creating a destination where guests can eat, play and spend time together under one roof.
The arcade plays a major role in that experience, with FACE and Betson working together to select a mix of games designed to appeal to children, teens and adults. Among the popular Betson-supplied games at Downtown Flavortown are Godzilla Kaiju Wars Deluxe, Top Gun: Maverick Deluxe, Crazy Prize, ICEE Slush Rush, and Odin’s Hammer Strike.
“Downtown Flavortown is a great example of what can happen when two teams share a clear vision for the guest experience,” said Bob Geschine, President of Betson Enterprises. “FACE knows the experience they want to create, and we bring the product knowledge, performance insight and industry experience to help bring that vision to life. It’s been a strong partnership, and we’re proud to support them as the concept continues to grow.”
FACE Amusement Group opened the first Downtown Flavortown in Pigeon Forge in 2022. The 43,000-square-foot destination features more than 10,000 square feet of arcade games, 14 duckpin bowling lanes, the Freaky Tiki bar and a restaurant with seating for more than 300 guests.
In 2026, FACE expanded the concept with the opening of Downtown Flavortown Myrtle Beach, bringing the Guy Fieri-branded entertainment experience to one of the nation’s leading family tourism destinations.
For FACE Amusement Group, the relationship with Betson goes beyond purchasing equipment. The companies work together on game selection and the evolving arcade mix, helping FACE respond to changing guest preferences and bring new gaming experiences to its entertainment destinations.
“Arcade gaming continues to evolve, and our guests expect us to evolve with it,” Mabe said. “Working with Betson gives us access to what is new, what is performing well and what we believe will create the most fun for our guests.”
The partnership comes into focus ahead of IAAPA Expo 2026, Nov. 16–20 at the Orange County Convention Center in Orlando, Florida, where leaders from across the global attractions industry will gather to showcase new products, technology and entertainment experiences.
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About FACE Amusement Group
FACE Amusement Group owns and operates a growing collection of entertainment and hospitality experiences throughout the United States. Specializing in good, clean, family fun, its amusement portfolio includes Arcade City, Big Top Arcade, Rockin’ Raceway Arcade, 7D Dark Ride Adventure, LuLu’s Beach Arcade, Mountain of Youth Ropes Course and The Mirror Maze. Its growing hospitality portfolio includes Guy’s Branson Kitchen and Bar, Downtown Flavortown Pigeon Forge and Downtown Flavortown Myrtle Beach.
With games of skill and rides that thrill, crazy mazes and racetrack blazes, FACE Amusement Group creates entertainment experiences where families and friends can compete, connect and create memories that last a lifetime.
FACE Amusement Group has received the Great Place to Work® recognition for its company for the past three years. The prestigious award is based entirely on what current employees say about their experience working at FACE Amusement Group.
In addition to providing exceptional entertainment options, the company’s core values of Faith, Attitude, Consistency and Excellence (FACE) drive its wide-reaching philanthropic efforts, including the unique Bear Hugs program. For every stuffed bear plush toy won in a FACE Amusement claw machine, the company donates another bear to a local charity. To date, FACE Amusement Group has donated over 20,000 stuffed bears to a variety of charities. FaceAmusement.com.
About Betson Enterprises
Betson Enterprises, headquartered in Carlstadt, New Jersey, is a division of H. Betti Industries, Inc. and is the leading worldwide distributor of arcade and amusement equipment, parts, and service. A family-owned business offering revenue-generating solutions to its clients since 1934, Betson offers concept-to-completion solutions that maximize the profitability of our client’s investments. With sales offices throughout the U.S. and multiple distribution centers, Betson has the scale and infrastructure to meet needs large and small while keeping the personal touch that the company was built on.