Press Releases

Kingsmen Xperience Will Bring NERF Action Xperience to Pigeon Forge, TN

Pigeon Forge, TN (August 29, 2023) – Kingsmen Xperience, Inc, under license by leading toy and game company Hasbro, and its strategic partner Bright Play, LLC have announced the NERF Action Xperience, an expansive active play center for families and NERF fans of all ages on the Pigeon Forge Parkway coming in the Fall of 2024. The over 29,000 sq ft indoor entertainment center features everything needed to realize the ultimate NERF experience: blaster battle zones, sports challenges, an obstacle course, a food & beverage area, and a retail store.

The NERF Action Xperience is perfect for kids and young adults, and is an ideal space for team building, corporate events and parties. Visitors to Pigeon Forge can experience the NERF brand in a totally new and exciting way, bringing NERF play to never imagined heights of immersion and excitement.

“For over 50 years, NERF has been committed to encouraging social active play, and we can’t think of a better way to bring this to life for our fans than opening this new NERF Action Xperience location,” said Matt Proulx, Vice President of Location Based Entertainment at Hasbro. “With this brand-new family entertainment center, we’re proud to be executing on our promise of bringing unique, innovative experiences to our NERF players in Pigeon Forge.”

“We are very excited to open the NERF Action Xperience in Pigeon Forge next year,” said Corey Redmond, Senior Executive Vice President of Kingsmen Xperience. “Having spent some time getting to know the market over the last couple of years, and as part of our strategic rollout across North America, this Pigeon Forge site will be our second location after Garden State Plaza in New Jersey, and our first in a thriving tourist and holiday destination that is accessible to two thirds of the U.S. population within a day’s drive.”

About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. 

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit 

About Kingsmen Xperience, Inc.
Kingsmen Xperience transforms iconic consumer brand engagements into reimagined and expansive interactive experiences. Through the creation of landmark attractions, consumers get to engage with beloved brands in new and extraordinary ways.

Headquartered in Los Angeles, CA, the team has vast experience in licensing and managing global intellectual property, raising capital, as well as working with leading commercial real estate companies worldwide for optimal venues. In addition, it provides oversight in the management of the design, production, and operations of experiential attractions. Kingsmen Xperience’s projects include museum quality travelling exhibitions, pop-ups, and permanent installations, both in traditional and non-traditional venues.

Kingsmen Xperience is the location-based entertainment focused U.S. subsidiary of Kingsmen Creatives, Ltd, a leading communication design and production group listed on the Mainboard of the Singapore Exchange.

For more information, please visit

About Bright Play, LLC
Bright Play is an operating subsidiary of Good Vibrations Holding Co., LLC, which owns, operates and finances family entertainment attractions across the United States.

With almost fifty years of experience in the leisure, attraction and retail industries, the principals of BrightPlay have experience working at Walt Disney World, James E. Strates Shows, and owning and operating Ripley’s Believe It or Not Museum in Panama City, FL.

The principals of Bright Play have also co-founded, developed and operated numerous attractions and retail outlets across the country, including edutainment attractions such as WonderWorks, the Techno-Tainment attraction Beyond the Lens, Adventure High Ropes & Zip Line Courses, as well as Alvin’s Island Tropical Department stores.