Updated Site Plans Approved for Crayola Experience and

NERF Action Xperience in Pigeon Forge, Tenn.

Pigeon Forge, TN. (Jan. 23, 2024) – The Pigeon Forge Planning Commission approved the updated façade signage for the development of two renowned family-friendly attractions, Crayola Experience and NERF Action Xperience, set to open at 2046 Parkway. These eagerly anticipated additions promise an unforgettable experience for visitors of all ages, further solidifying Pigeon Forge as a premier destination for entertainment and family fun.

Crayola Experience promises to unleash the magic of color as guests embark on a journey filled with larger-than-life interactive activities. From creating personalized crayons to designing melted wax masterpieces, visitors will have the chance to immerse themselves in a world of vibrant creativity and self-expression. Crayola Experience will also feature a food and beverage area, as well as a retail store offering a vast assortment of Crayola products.

Under license by leading toy and game company Hasbro, NERF Action Xperience will transport guests into a world of adventure with its captivating blaster battle zones, exhilarating sports challenges, and thrilling obstacle courses. As part of this experience, visitors also can indulge in a selection of food and beverages and explore a retail store filled with NERF merchandise.

Local businessmen Robin Turner and Mike Walsingham, who serve as co-managing partners of Good Vibrations Holding Co. LLC will oversee operations of the attractions under the Brite Management LLC banner, as well as the development of the property through their subsidiaries BrightColors LLC and Bright Play LLC, along with strategic partner Kingsmen Xperience Inc.

“We are truly excited about the opportunity to help introduce the global popularity of Crayola and NERF to Pigeon Forge,” Turner said. “These captivating attractions will not only enhance the tourist experience but also contribute significantly to the growth and prominence of the Pigeon Forge community.”

“Pigeon Forge is one of the most successful and fastest growing, family-friendly tourist destinations in the country,” Walsingham said. “This expansion aligns with the strategy of bringing the magic of Crayola Experience and the excitement of NERF Action Xperience to popular tourist spots and major shopping centers around the country.”

Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, said, “Combining Good Vibrations vast experience in attraction operations with Kingsmen Xperience’s ability to collaborate with best-in-class brands enables us to create extraordinary consumer experiences at our world-class family entertainment centers.”

For media inquiries, please contact Amanda Tullos at [email protected].

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About Good Vibrations Holding Co. LLC

Good Vibrations finances family entertainment attractions across the United States through its subsidiaries BrightColors LLC and Bright Play LLC, providing operations services for numerous global brands under the Brite Management LLC banner.

With nearly 50 years of experience in the leisure, attraction and retail industries, the principals of Good Vibrations have experience working at Walt Disney World and James E. Strates Shows, as well as owning and operating Ripley’s Believe It or Not Museum in Panama City, Fla.

The principals of Good Vibrations also co-founded, developed, and operated numerous attractions and retail outlets across the country, including edutainment attractions such as WonderWorks, the Techno-Tainment attraction Beyond the Lens!, Adventure High Ropes & Zip Line Courses, and Alvin’s Island Tropical Department stores.

Good Vibrations Contact: Robin Turner, 865-806-9700, [email protected]

About Kingsmen Xperience Inc.

Kingsmen Xperience transforms iconic consumer brand engagements into reimagined and expansive interactive experiences. Through the creation of landmark attractions, consumers can engage with beloved brands in new and extraordinary ways.

Headquartered in Los Angeles, Calif., the team has vast experience in licensing and managing global intellectual property, raising capital, and working with leading commercial real estate companies worldwide for optimal venues. In addition, it provides oversight in the management of the design, production, and operations of experiential attractions. Kingsmen Xperience projects include museum quality traveling exhibitions, pop-ups, and permanent installations, both in traditional and non-traditional venues.

Kingsmen Xperience is the location-based entertainment focused U.S. subsidiary of Kingsmen Creatives Ltd., a leading communication design and production group listed on the Mainboard of the Singapore Exchange. For more information, please visit

Kingsmen Xperience Contact: Jessie Mei, 310-531-8118, [email protected]

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming, and entertainment with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit

Hasbro Contact: Kim Kugler, 631-707-6839, [email protected]

About Crayola Experience

Crayola Experience is where Crayola and the magic of color comes to life. The one-of-a-kind family destination engages kids and kids at heart in interactive, hands-on, creative play with unique experiences that unleash the imagination. Crayola Experience entertains more than 1.5 million guests annually with activities inspired by Crayola’s proprietary products and technologies. The attractions are located in Easton, Pa.; Orlando, Fla.; the Mall of America in Bloomington, Minn.; Plano, Texas; and Chandler, Ariz. To learn more, visit

Crayola Contact: Constance Walker, 484-538-7571, [email protected]