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Concert Lineups Set For Dollywood’s I Will Always Love You Celebration

Celebrity Concert Series includes Natalie Grant, Jo Dee Messina, Lauren Alaina

PIGEON FORGE, Tenn. (Wednesday, February 15, 2023) — Dollywood celebrates Dolly’s iconic status as a songwriter during the I Will Always Love You Celebration March 11-April 8. This festive event kicks off the 2023 operating season by observing the 50th anniversary of Dolly’s writing of her monumental hit, “I Will Always Love You.”

“I Will Always Love You” tells a powerful story and demonstrates the impact a song can have on the world. To celebrate the power of songwriting and storytelling, guests can enjoy a special lineup of performances each Saturday throughout the I Will Always Love You Celebration in DP’s Celebrity Theater. The Celebrity Concert Series includes Natalie Grant (March 11); Ricky Skaggs and Kentucky Thunder (March 18); Jo Dee Messina (March 25); Larry, Steve & Rudy: The Gatlin Brothers (April 1); and Lauren Alaina (April 8). All concerts are included with park admission. 

Guests also have the opportunity to hear from the people behind some of music’s biggest songs during the Showstreet Songwriting Showcase. Songwriters include Dana Black, who wrote George Strait’s “Check Yes or No” and “Write this Down”; Billy Montana, who wrote Sara Evans’ “Suds in the Bucket”; Steve Dean, who wrote “Walk On” for Reba McEntire, and many more. Each showcase features multiple songwriters and will have multiple shows each day during the event.

Throughout Showstreet and Rivertown, dazzling décor will delight guests as they make their way through the themed areas. On Showstreet, a glittering display of pink sequins shimmers above guests to create a sparkling experience. Other bedazzling Instagrammable moments and celebration-themed merchandise can be found to capture the day. Dollywood’s culinary team is creating deliciously decadent treats for guests to enjoy during this special celebration. 

The I Will Always Love You Celebration is unique to the 2023 season, so Dollywood fans should make their plans to visit this one-time only event. For more information, please visit 


About Dollywood Parks & Resorts: A highly-awarded and widely-recognized leader in the amusement industry, The Dollywood Company consists of the 165-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; and Dollywood’s DreamMore Resort and Spa. Currently under construction, the 302-room Dollywood’s HeartSong Lodge & Resort is scheduled for completion in 2023. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry’s highest accolade; winner of 48 Golden Ticket Awards; and recipient of 28 Brass Ring Awards for Live Entertainment. The park is located near Great Smoky Mountains National Park and was named in 2022 by Tripadvisor as the #1 theme park in the country based on actual guest reviews. It also has been recognized as a top-three U.S. theme park by USA Today on multiple occasions. Dollywood is open mid-March through early January and offers rides and attractions, shows and crafters authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and Tripadvisor as one of the country’s most beautiful water parks, operates from mid-May to Labor Day. Dollywood’s DreamMore Resort and Spa, a favorite of USA Today voters and Tripadvisor reviewers, provides guests with spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. For more information, visit Operating days and hours vary.  

Media Contacts:                   

Pete Owens: Vice President of Marketing and Public Relations, (865) 428-9486, (865) 755-7972 or [email protected]   

Wes Ramey: Public Relations Director, (865) 428-9484, (865) 640-3805 or [email protected]

Ellen Liston: Public Relations Manager, (865) 428-9629, (865) 919-7001 or [email protected]

Amber Davis: Digital Publicist, (865) 428-9601, (865) 591-1002 or [email protected]

Jennifer Webb: Publicist, (865) 428-9602, (865) 323-7584 or [email protected]

For B-roll, photography and more information, visit the Dollywood Media Room at